Please Note: Try to complete and submit the answers to the questionnaire in one sitting. The questionnaire does not have a save and resume later feature.

Some questions are mandatory and are marked with an asterisk*. All questions marked with an asterisk* must be answered before you can proceed to the next page.

The questions are designed to get you to start thinking more deeply about your business. You don't have to go into great detail. If you are having difficulty answering a question, don't worry, just answer as best you can, and you can fine-tune the answers later.

To assist in completing the questionnaire as quickly and as seamlessly as possible, we have listed some topics you need to consider before you start.

For inspiration, watch the shortened version of Simon Sinek’s TED talk ‘Start with why’ Click Here (opens in new window).